![]() ![]() Moore said that the collective Warhol Creative work space is meant to capture part of the spirit of the Factory, in Manhattan, where Warhol mass-produced images, made films and engaged in what often felt like a lifelong piece of performance art with cameos by people like Lou Reed, Billy Name, Halston, Candy Darling and Baby Jane Holzer.Learn all about one of Pittsburgh’s most famous and eccentric native sons in this museum dedicated to the king of pop art. Warhol Creative’s new work space will be provided at a preferential rent, Moore said, by Jeremy Leventhal, a museum advisory board member and developer from New York who owns the empty building and whose company has invested in several other commercial and residential properties in Pittsburgh, including a North Side complex of more than one million square feet called Nova Place, which is a couple of blocks from the Warhol. There, they will continue creating Instagram and TikTok content for the Warhol while being trained in digital skills and taking on projects for outside companies, like Dell, that are expected to bring in revenue to sustain the program. Several dozen young people ranging in age from their teens to their twenties who have been working as employees and paid interns for an in-house, museum-run group called Warhol Creative are scheduled to move into the seventh floor of an empty office building next to the museum. The mural and the sculpture are to be followed in July by another part of the museum’s expansion. Some of that money has gone toward the purchase of a nearby parking lot that is intended to be the site of a performance venue that will accommodate 800 to 1,000 people and is to be built in 2024. The first phase is being financed by commitments of $15 million from the Richard King Mellon Foundation and $10 million from the Henry L. Museum officials estimate that the district will be built in two phases over about 10 years and cost about $60 million. ![]() The Pop District is meant to provide a basis on which to start expanding the museum’s endowment - Moore said that the museum’s belief was that it had to do something new to spark that - while also creating new sources of income. “When something like a pandemic comes along, it doubles down on the idea that this is a pretty volatile business model,” Moore said, adding, “The museum was set up with a treasure trove of art but without an endowment.” But then the coronavirus pandemic caused museums across the country to shut their doors. Over the years, Moore said, the Warhol has earned a healthy revenue from touring exhibitions like “Andy Warhol: Revelation,” which examines the artist’s Catholic faith in relation to his artistic practice and is currently on display at the Brooklyn Museum. The project is meant to make the museum more stable financially, provide training in creative skills and play a part in shaping the future of a swath of a city that has undergone significant gentrification in recent years and accompanying displacement. “We now have the plan and resources to follow suit as an agent of change for Pittsburgh.” “Andy continues to be emblematic of the American entrepreneurial spirit - a true agent of influence and change,” Patrick Moore, the director of the Warhol Museum, said in a statement. The first of the district’s elements have already been installed: a mural created in an alleyway adjoining the museum, by a Miami-based artist known as Typoe, and a sculpture by Michael Loveland, also of Miami, placed on a grassy space across the street from the museum. Officials with the Andy Warhol Museum said the creation of the district, covering six blocks, is part of an expansion that will include a reimagining of the Factory, the center of Warhol’s creative universe. A “Pop District” is being planned in Pittsburgh, the Pop artist Andy Warhol’s hometown. ![]()
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